ISO & Agent article ‘Merchant Aggregation – The Sum of the Parts’

Our CEO, Mark Fischer, is featured in the latest issue of ISO & Agent in the article ‘Merchant Aggregation – The Sum of the Parts':

The clear lesson of aggregation for the industry is that merchants and developers, especially tech-savvy ones,are sick of the traditional payments processing pricing structures, says Mark Fischer, CEO and co-founder of Inspire Commerce, an ISO and gateway based in Boulder, Colo.

“They are sick of all the fees that get tacked on. They just want to know exactly how much they are going to pay,period,” he says. “I think aggregation was the first time were really started to see that in the industry.”Many new merchants want a fixed price for its simplicity and predictability, Fischer says.“They might be willing to pay even more just for the simplicity of it,” he adds.Despite the high level of interest in aggregation, Fischer advocates ISOs focus first on their specialty.“When aggregation is a fit, it is an awesome tool,” he says.“But I have always said that the most important thing is owning and specializing in specific verticals. Aggregation is a tool, but being incredibly competent in a specific vertical is hands-down the most important thing that an ISO can do.”